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Social Media Marketing engages customers, prospects, and partners in ways that have never before been possible and directly leads to increased customer retention and loyalty.
Social Media Marketing creates the potential for exponential growth of the marketing message, as an individual passes on the message to his friends, those friends pass it on to their friends, and so on. Viral marketing, exploits pre-existing social networks to produce exponential increases in awareness.
ENGAGING BRANDS THROUGH SOCIAL MEDIA The ultimate place for brands interested in fully utilizing social media is to maintain relationships with their most loyal customers. This relationship is achieved by capturing a piece of real estate on the customer’s desktop. Bringing a brand to the desktops of its most loyal customers allows for them to interact both with other users and with the brand in a trusted environment.
USING CRM FOR CUSTOMER ENGAGEMENT The Cyscom Social Media Marketing Platform is radically different than most social media tools as it provides for a closed feedback loop between customer brand experience as expressed on user generated content with customer engagement and brand management. this is achieved by a Customer Relationship Management system that operates as a ‘back-office’ to the Social Media ‘front-end’ where users interact with each and share their brand experience
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BRAND COMMUNITY: tools for networking, brand community building
- User content:blogs, wikis, discussions, forums,ideas
- Social networking: My Favorites (friends lists), Online presence awareness, Chats, Groups, Discussion Boards, Events
- Profiles: My Personal Space, ‘About Me’ information
- Communities: Advisory Panel, Beta Group, Brand Influencer Team
DATA INSIGHT:
Data collection:
- missing product features, gaps in product range
- specifications, pricing, availability
- opinions,attitudes concerning company
Workflow Management:
- routing information to role and responsible individuals
- assignments for teams and individuals
- sales opportunities based on customer trends and demands
- cases to handle customer complaints and negative experiences
CUSTOMER ENGAGEMENT
- Sales-Opportunity management: process opportunities and product launches
- Product management: change request management
- Case management: case resolution on issues,complaints
- Project management: team projects
BRAND VALUE
- Dashboards metrics, analysis
- Consumer innovation: market segmentation, communities, personalization
- Business innovation: improving organizational capabilities
- User Reward program and Customer satisfaction
Languages
English, Russian
System Requirements
I.E. 7.0
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Reviews
5
Social media marketing out of the box!
1/12/2009 12:59:31 PM by Sam Harris
We are already getting significant increase in traffic to our site with lots more customer enquiries. Great product!
Add a review
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Support
Online support system: Cyscom provides technical support on the software via Cyscom’s own online support system that allows users to create tickets for any defects and place special requests
Support Contact Information
Name: Alexander Shivarov
E-Mail: partnertechnicalsupport@cyscom.com
Phone: +44207-1933396
Availability: Weekdays except official EU holidays, 10am to 6pm GMT
Help System: SMM Quick Guide.pdf
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Publisher Information
Name: Cyscom Labs
Description:
Cyscom Limited enables service providers to develop and fulfill their Software-as-a-Service plans by making it simple and easy to go from an initial concept to a live roll-out of their SaaS offering.
Our combined go-to-market experience and superior technologies have allowed major telcos and service providers to get on a fast track and achieve a competitive advantage by working with Cyscom.
With partners delivering SaaS solutions and services to thousands of customers around the world we are pioneering the deployment of SaaS to markets and businesses that have been looking to improve collaboration with customers, suppliers and partners.
With head office in UK and subsidiaries in Germany and Russia, Cyscom is an active member and contributor to EU standardization groups that research and recommend technologies and standards adoption for the European Union.
Address:
49 Whitelands House, Cheltenham Terrace, London, United Kingdom, SW3 4QY
Phone: +44 (207) 193 3395
Web-site:
www.cyscom.com
Sales Contact:
Name: Prem Couture
E-Mail: crmsales@cyscom.com
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Support |
Weekdays except official EU holidays, 10am to 6pm GMT |
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